These graphics brand the new AARP Fitness Center, an internal facility complete with a full gym, classroom space and locker rooms. The mixture of permanent full wall graphics combine with a series of poster frames to feature inspirational dynamic content. The WORKOUT poster series establishes the new gym facility as a convenient center for health and fitness accessible to all employees of all ages and body types. The humorous images are intended to draw attention and reveal an unexpected office scenarios that incorporate exercise.
Business to Business