2020

AARP Internal Fitness Graphics

Entrant Company

AARP

Category

Marketing & Promotional - Poster Series

Client's Name

AARP

Country / Region

United States

These graphics brand the new AARP Fitness Center, an internal facility complete with a full gym, classroom space and locker rooms. The mixture of permanent full wall graphics combine with a series of poster frames to feature inspirational dynamic content. The WORKOUT poster series establishes the new gym facility as a convenient center for health and fitness accessible to all employees of all ages and body types. The humorous images are intended to draw attention and reveal an unexpected office scenarios that incorporate exercise.