United States

2020

AARP ETHEL PERCY ANDRUS POSTERS

Entrant Company

AARP

Category

Marketing & Promotional

Client's Name

AARP

Sub-Category

Poster Series

Ethel Percy Andrus was a retired high-school principal who founded the National Retired Teachers Association, and later AARP, after discovering another retired teacher who had been living in a chicken coop because of a lack of retirement income. We created a series of Ethel-themed posters to reintroduce her story to employees in a fun and inspiring manner. We created two Ethel icons, incorporated textures from archived documents, developed a type treatment asking “What Would Ethel Do,” and used Ethel to ask a series of AARP trivia questions for employees.

Credits

Designer, Creative Services | AARP
Matt Rosser
More Silver Winners
2020
United States

Entrant Company

WMUL-FM

Sub Category

Radio AD

2020
United States

Entrant Company

Parsons Corporation

Sub Category

Social Media Campaign

2020
United States

Entrant Company

Player One Trailers

Sub Category

Cinematography

2020
United States
Celgene/BMS and PIXACORE

Entrant Company

PIXACORE

Sub Category

Best User Experience