United States

2020

Women in Nontraditional Careers Project Microsite

Entrant Company

Key Medium

Category

Corporate Social Responsibility

Client's Name

Philadelphia Works

Sub-Category

Pro Bono (Free)

We implemented enhanced user experience design along with new messaging to promote awareness of nontraditional careers in Philadelphia for women in construction, transit, and manufacturing to move the needle. We donated 50% of project cost as they had no budget to complete the full build-out for this new brand and project, along with creating a new illustration of a modern Philadelphia version of Rosie the Riveter (https://twitter.com/sue_hoffman/status/1220399785657520128)

Credits

Lead Developer & Strategist, Key Medium
Ali Jaffar
Sr Creative Copywriter, Key Medium
Elaine Frieman
Programming Manager, Philadelphia Works
Elena Vayner
Innovation Associate, Philadephia Works
Sue Hoffman
Digital Designer & Multimedia Specialist, Key Medium
Destiny Simmons
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