2020
Women in Nontraditional Careers Project Microsite
Entrant Company
Key Medium
Category
Corporate Social Responsibility - Pro Bono (Free)
Client's Name
Philadelphia Works
Country / Region
United States
We implemented enhanced user experience design along with new messaging to promote awareness of nontraditional careers in Philadelphia for women in construction, transit, and manufacturing to move the needle. We donated 50% of project cost as they had no budget to complete the full build-out for this new brand and project, along with creating a new illustration of a modern Philadelphia version of Rosie the Riveter (https://twitter.com/sue_hoffman/status/1220399785657520128)
Credits
Entrant Company
Ray Claxton Creative
Category
Corporate Identity - Logos
Country / Region
United States
Entrant Company
26FIVE
Category
Integrated Marketing - Company Branding
Country / Region
United States
Entrant Company
Watermark Marketing Management
Category
Social Media - Social Media Campaign
Country / Region
United Arab Emirates
Entrant Company
DeVito/Verdi
Category
Audio - Radio AD
Country / Region
United States