2020
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The Rapha team didn't want the film to have any music, so sound design was fundamental to the narrative, setting the mood and character of the film and switching between subjective and surreal perspectives to add variety and suspense.
Heavy breathing, fastening zips, rustling material and the strain of gears are all enhanced amidst various ambiences, emphasising the struggle and effort of the cyclists, whilst flaunting GORE-TEX’ strength and durability.
Credits
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Player One Trailers
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Video - Trailers
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United States
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Design House Collective Inc.
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Video - Corporate
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Canada
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WHM Creative
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Strategic Program - Event Campaign (NEW)
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United States
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Group Of Companies KIT Film&Television
Category
Video - Corporate
Country / Region
Russia