Canada

2020

Unfussy Branding

Entrant Company

Unfussy

Category

Integrated Marketing

Client's Name

Unfussy

Sub-Category

Company Branding

Two of Alberta's boutique marketing firms, Rebel Soul Creative and Good Bishop Communications merged as Unfussy – a leader in brand-first marketing strategy and creative execution governed by the philosophies of the simple stick, the joy stick, and the match stick. These are both the tools of our trade, and the pillars upon which we righteously stand as leaders in brand-first marketing strategy and creative execution as a means to pursue happiness, ignite positive action and spark desired business results. In the discovery, planning, visualization, and activation of a new brand, we came to realize that we’re not so different from the clients we provide remarkable solutions for. They're just looking to change their world. And we are too. Ego has nothing to do with it. We just love a good, simple story that speaks from the heart to blow a few minds and move some asses into action. The goal should never be "Whatever it takes" to win or keep a customer, but "Whatever it gives” in order to inspire the right people at the right place and time with the right ideals. No fuss, no muss – we are all business; driven by the simple and tidy notion that you must first connect in order to direct. Long story short. And powerful. Led by two of the most skilled creative strategists you’ve likely never heard of, at Unfussy, we take an uncomplicated approach to marketing: A strategic gut-punch to the feels, powered by simple processes and solid brand muscle… because marketing without brand is just a likely story. More than just a name, Unfussy is our belief. It's our work. It's in our blood, and it powers our brand. Unfussy, brand-first marketing for business results worth making a fuss about. ’Nuff said.

Credits

Unfussy Partner, Brand Strategy
Corey Brewis
Unfussy Partner, Marketing Strategy
Cynthia Walker
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