2020
Entrant Company
Category
Client's Name
Country / Region
Singapore MRT meets Taiwanese bathroom of old time! Tiles and traceries from Grandma’s place recreate Taiwanese small-town life and aesthetics.
Stepping onboard, the whole train is immediately brightened up by white bathroom tiles from the early ages of Taiwan.
The colorful pebbled bathtub creates a sense of bathing in childhood memories—peaceful, relaxed, and warm. Floral patterns within the square tiles, a bath ladle, a cartoon style rinse cup, and a yellow rubber duck from childhood are lined up along the tub amid bath supplies. Together they reproduce the Taiwanese aura of home.
The windows display the unique beauty of iron tracery in four different patterns: clouds, plum blossoms, cross pattern, and diamonds. These traceries are the epitome of craftsmanship for mass-constructed “khí-ke tshù” (establishment house) architecture during the economic rise in 1970s Taiwan.
From the moment you step in the carriage, embark on a Taiwanese small-town tour. For a short ride’s time, escape from everyday concerns and ramble through Taiwan’s rich culture.
Credits
Entrant Company
Lisa Gorham Creative
Category
Corporate Identity - Logos
Country / Region
United States
Entrant Company
Navigate Affordable Housing Partners
Category
Video - Nonprofit
Country / Region
United States
Entrant Company
Elevation LTD
Category
Strategic Program - Strategic Program / Other
Country / Region
United States
Entrant Company
Triangler
Category
Corporate Identity - Brand Identity
Country / Region
Taiwan