MUSE Silver

2020

Taiwan Small Town: Bathroom of Old Time

Entrant Company

Moove Media

Category

Outdoor Advertising - Transit / Airport / Kiosk

Client's Name

Taiwan Tourism Bureau Singapore office

Country / Region

Taiwan

Singapore MRT meets Taiwanese bathroom of old time! Tiles and traceries from Grandma’s place recreate Taiwanese small-town life and aesthetics.

Stepping onboard, the whole train is immediately brightened up by white bathroom tiles from the early ages of Taiwan.

The colorful pebbled bathtub creates a sense of bathing in childhood memories—peaceful, relaxed, and warm. Floral patterns within the square tiles, a bath ladle, a cartoon style rinse cup, and a yellow rubber duck from childhood are lined up along the tub amid bath supplies. Together they reproduce the Taiwanese aura of home.

The windows display the unique beauty of iron tracery in four different patterns: clouds, plum blossoms, cross pattern, and diamonds. These traceries are the epitome of craftsmanship for mass-constructed “khí-ke tshù” (establishment house) architecture during the economic rise in 1970s Taiwan.

From the moment you step in the carriage, embark on a Taiwanese small-town tour. For a short ride’s time, escape from everyday concerns and ramble through Taiwan’s rich culture.

Credits

Creative Director
Meng Chih Chiang
Designer
Sunday Huang
Photographer
Matthias Chng
More Silver Winners
Strategic Program
2020
MUSE Advertising Awards - Organize, A Union Story

Entrant Company

Elevation LTD

Category

Strategic Program - Strategic Program / Other

Country / Region

United States

Social Media
2020
MUSE Advertising Awards - TikTok Page

Entrant Company

Carnegie Museum of Natural History

Category

Social Media - Social Media / Other

Country / Region

United States

Video
2020
MUSE Advertising Awards - Ghost rapper
Ryan Bond

Entrant Company

spider bite records

Category

Video - Documentary

Country / Region

United States

Website
2020
MUSE Advertising Awards - Louisiana.gov
Division of Administration - Office of Technology Services

Entrant Company

Louisiana Interactive

Category

Website - Government

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy