Taiwan

2020

Taiwan Small Town: Bathroom of Old Time

Entrant Company

Moove Media

Category

Outdoor Advertising

Client's Name

Taiwan Tourism Bureau Singapore office

Sub-Category

Transit / Airport / Kiosk

Singapore MRT meets Taiwanese bathroom of old time! Tiles and traceries from Grandma’s place recreate Taiwanese small-town life and aesthetics. Stepping onboard, the whole train is immediately brightened up by white bathroom tiles from the early ages of Taiwan. The colorful pebbled bathtub creates a sense of bathing in childhood memories—peaceful, relaxed, and warm. Floral patterns within the square tiles, a bath ladle, a cartoon style rinse cup, and a yellow rubber duck from childhood are lined up along the tub amid bath supplies. Together they reproduce the Taiwanese aura of home. The windows display the unique beauty of iron tracery in four different patterns: clouds, plum blossoms, cross pattern, and diamonds. These traceries are the epitome of craftsmanship for mass-constructed “khí-ke tshù” (establishment house) architecture during the economic rise in 1970s Taiwan. From the moment you step in the carriage, embark on a Taiwanese small-town tour. For a short ride’s time, escape from everyday concerns and ramble through Taiwan’s rich culture.

Credits

Creative Director
Meng Chih Chiang
Designer
Sunday Huang
Photographer
Matthias Chng
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Sub Category

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Entrant Company

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Sub Category

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