2020
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About The Entry
Singapore MRT meets Taiwanese bathroom of old time! Tiles and traceries from Grandma’s place recreate Taiwanese small-town life and aesthetics.
Stepping onboard, the whole train is immediately brightened up by white bathroom tiles from the early ages of Taiwan.
The colorful pebbled bathtub creates a sense of bathing in childhood memories—peaceful, relaxed, and warm. Floral patterns within the square tiles, a bath ladle, a cartoon style rinse cup, and a yellow rubber duck from childhood are lined up along the tub amid bath supplies. Together they reproduce the Taiwanese aura of home.
The windows display the unique beauty of iron tracery in four different patterns: clouds, plum blossoms, cross pattern, and diamonds. These traceries are the epitome of craftsmanship for mass-constructed “khí-ke tshù” (establishment house) architecture during the economic rise in 1970s Taiwan.
From the moment you step in the carriage, embark on a Taiwanese small-town tour. For a short ride’s time, escape from everyday concerns and ramble through Taiwan’s rich culture.
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Freelance
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Student Submission - Student AD
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India
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RNL
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Marketing & Promotional - Promotional
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United States
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2650006436
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Integrated Marketing - Integrated Marketing Campaign
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United States
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Louisiana Interactive
Category
Website - Government
Country / Region
United States