United States

2020

This is Helvetica Now

Entrant Company

Matter

Category

Video

Client's Name

Monotype

Sub-Category

Branding

Introducing "Helvetica Now," the world's favorite typeface redrawn. Helvetica Now is a new chapter in the story of perhaps the best-known typeface of all time. Every character in Helvetica Now has been redrawn and refit by Monotype (monotype.com) with a variety of useful alternates added. It has everything we love about Helvetica and everything we need for typography today. Matter created this promotional video for Monotype to showcase the new chapter in the typeface canon. This is not a revival. This is not a restoration. This is a statement. This is Helvetica Now: for everyone, everywhere, for everything.

Credits

Art Direction/Motion Graphics
Nicole Bedard
Motion Graphics + Animation
Ben Drake
Motion Graphics + Animation
Joe Skoniecki
Executive Producer
Leo Bonarrigo
Executive Producer
Tim Bradley
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