2020

This is Helvetica Now

Entrant

Matter

Category

Video - Branding

Client's Name

Monotype

Country / Region

United States

Gallery

MUSE Creative Awards Winner – This is Helvetica Now by Matter (Image 1)

MUSE Creative Awards Winner – This is Helvetica Now by Matter (Image 2)

MUSE Creative Awards Winner – This is Helvetica Now by Matter (Image 3)

About The Entry

Introducing "Helvetica Now," the world's favorite typeface redrawn. Helvetica Now is a new chapter in the story of perhaps the best-known typeface of all time. Every character in Helvetica Now has been redrawn and refit by Monotype (monotype.com) with a variety of useful alternates added. It has everything we love about Helvetica and everything we need for typography today. Matter created this promotional video for Monotype to showcase the new chapter in the typeface canon. This is not a revival. This is not a restoration. This is a statement. This is Helvetica Now: for everyone, everywhere, for everything.