2020
This is Helvetica Now
Entrant Company
Matter
Category
Video - Branding
Client's Name
Monotype
Country / Region
United States
Introducing "Helvetica Now," the world's favorite typeface redrawn. Helvetica Now is a new chapter in the story of perhaps the best-known typeface of all time. Every character in Helvetica Now has been redrawn and refit by Monotype (monotype.com) with a variety of useful alternates added. It has everything we love about Helvetica and everything we need for typography today. Matter created this promotional video for Monotype to showcase the new chapter in the typeface canon. This is not a revival. This is not a restoration. This is a statement. This is Helvetica Now: for everyone, everywhere, for everything.
Credits
Entrant Company
ValueLabs
Category
Corporate Identity - Brand Identity
Country / Region
India
Entrant Company
WHM Creative
Category
Strategic Program - Event Campaign (NEW)
Country / Region
United States
Entrant Company
ValueLabs
Category
Website - Information Technology (IT)
Country / Region
India
Entrant Company
RNL
Category
Event - Virtual Event
Country / Region
United States