The 2020 Definitive Guide to Audio

Every year, Pandora releases their annual Definitive Guide to Audio, or DGA, which gathers insights from audio experts and influencers on the trends and features that inform what’s now, new and next in the audio world. This year, Pandora wanted to really showcase the depth of their research and knowledge to an audience of marketers and advertisers, and to excite their audience about the power of audio. To achieve this, Pandora wanted to share creative examples of how to use just the right amount of data when speaking to your audience.

They soon recognized that the story they wanted to tell demanded a more interactive medium, so they partnered with Ceros to create a rich media experience that would create buzz and entice their users to download their full report and engage with Pandora’s sales team.