United Kingdom

2020

YOUNIQUE BEAUTY GUIDE: THE FULL BEAUTY COUNTER EXPERIENCE

Entrant Company

Holition

Category

Website

Client's Name

Younique

Sub-Category

Multi-level Marketing

Younique is an American cosmetics beauty brand, whose mission is to uplift, empower, and instill confidence in women by building a community that inspires women to look, feel, and be their best. As the first direct sales company to market and sell almost exclusively through social media, Younique has elevated the direct sales industry by fusing digital experiences within the traditional sales environment through an all-encompassing innovation strategy that includes e-commerce, mobile apps, and more, to provide each Younique Presenter (their direct sales force) with the right opportunities and tools for personal & financial growth. Pushing Younique’s digital innovation strategy further, London-based creative innovation studio, HOLITION was commissioned to explore how technology can improve the overall experience across both groups. Designed to augment the Younique Presenter experience, the Younique Beauty Guide provides a highly intuitive chatbot consultation experience that mimics traditional sales presentations while increasing confidence among presenters in areas surrounding knowledge/expertise, recommendations, consumer response time. Powered by FACE by Holition™ (Holition’s hyper-realistic augmented reality software), Younique customers also benefit from objective face + skin analysis, providing accurate colour and foundation matching recommendations through AI & machine learning whilst empowering customers to step outside of their comfort zone through product exploration. With a highly engaging experience and a seamless path to purchase, the Beauty Guide instills confidence in presenters and customers alike through a tool that makes it easy to try and sell products.

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