2020
Entrant Company
Category
Client's Name
Country / Region
Younique is an American cosmetics beauty brand, whose mission is to uplift, empower, and instill confidence in women by building a community that inspires women to look, feel, and be their best.
As the first direct sales company to market and sell almost exclusively through social media, Younique has elevated the direct sales industry by fusing digital experiences within the traditional sales environment through an all-encompassing innovation strategy that includes e-commerce, mobile apps, and more, to provide each Younique Presenter (their direct sales force) with the right opportunities and tools for personal & financial growth.
Pushing Younique’s digital innovation strategy further, London-based creative innovation studio, HOLITION was commissioned to explore how technology can improve the overall experience across both groups.
Designed to augment the Younique Presenter experience, the Younique Beauty Guide provides a highly intuitive chatbot consultation experience that mimics traditional sales presentations while increasing confidence among presenters in areas surrounding knowledge/expertise, recommendations, consumer response time.
Powered by FACE by Holition™ (Holition’s hyper-realistic augmented reality software), Younique customers also benefit from objective face + skin analysis, providing accurate colour and foundation matching recommendations through AI & machine learning whilst empowering customers to step outside of their comfort zone through product exploration.
With a highly engaging experience and a seamless path to purchase, the Beauty Guide instills confidence in presenters and customers alike through a tool that makes it easy to try and sell products.
Entrant Company
ValueLabs
Category
Corporate Identity - Brand Identity
Country / Region
India
Entrant Company
MOXY
Category
Website - Business to Business
Country / Region
Portugal
Entrant Company
Magnetic Creative
Category
Corporate Identity - Corporate Identity / Other
Country / Region
South Africa
Entrant Company
InVision
Category
Audio - Podcast
Country / Region
United States