United States

2020

World Vision International Website

Entrant Company

Third and Grove

Category

Website

Client's Name

World VIsion International

Sub-Category

Nonprofit

World Vision International is one of the worlds largest charitable organizations, operating across the globe to increase the quality of life for children and those in need. The goal of the new site was to unify a vast network of country headquarters, field offices, researches, and volunteers, all laddering up to the main goal of increasing donations. WVI.org had suffered years of transient stakeholders, confusing messages, and steadily decreasing numbers. Kicking off the process involved a deep dive into strategy and analytics. Creative teams led multi-tiered brainstorms and partnered with brand ambassadors to bring a digital-first front to a historically tactile brand. Technologists worked to create something that would not only shine on the front end, but be expandable and manageable for content creators worldwide. The newly launched site saw an increase in donations by 23% almost immediately, and is the figurehead of a number of new campaigns launching throughout the year.

Credits

Creative Director
Adam Strom
Director of Strategy
Jen Slemp
Director of Technology
Matt Davis
Technical Architect
John Entwhistle
Art Director
Soren Iverson
Front End Developer
James Dean Saul
Project Manager
Jen May
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