World Vision International is one of the worlds largest charitable organizations, operating across the globe to increase the quality of life for children and those in need. The goal of the new site was to unify a vast network of country headquarters, field offices, researches, and volunteers, all laddering up to the main goal of increasing donations. WVI.org had suffered years of transient stakeholders, confusing messages, and steadily decreasing numbers. Kicking off the process involved a deep dive into strategy and analytics. Creative teams led multi-tiered brainstorms and partnered with brand ambassadors to bring a digital-first front to a historically tactile brand. Technologists worked to create something that would not only shine on the front end, but be expandable and manageable for content creators worldwide. The newly launched site saw an increase in donations by 23% almost immediately, and is the figurehead of a number of new campaigns launching throughout the year.
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