China

2020

FLUIDS

Entrant Company

GOOEST MEDIA TECHNOLOGYDAQING CO.,LTD

Category

Experiential & Immersive

Client's Name

Sub-Category

Experiential & Immersive / Other

This project started through the abstract artistic conception way, with the help of digital multimedia form to redefine the light, and the light line into the visual effect such as liquid flow, subvert the perception of light within the cognitive, break the boundary line of the inherent cognitive form of light. Lost, immersed, reborn; fluid carries forward, converging into a powerful stream of consciousness, expressing the attachment, antagonism and blending of human life and nature.In the process of R & D, we design and develop iteratively, with a total of nine version types. Each version we conducted a small range of audience experience tests. Based on the feedback from the audience, we optimize and design logically. This will make us more targeted from the audience's point of view to create the project, and finally complete the release of the current version. This project is a very modular design concept, will make the software upgrade and change when according to the needs of different customers. he audiences can touch the wall make interactions to feel the change in the picture by touching the wall or to enjoy it quietly standing in the scene. When other audiences touch the wall, the audience also is integrated into the project as part of the picture. And other audiences can also enjoy a unique viewing experience when they view from the perspective of the observer.

Credits

TECHNICAL DIRECTOR/GOOEST MEDIA TECHNOLOGYDAQING CO.,LTD
Kevin Sun
More Platinum Winners
2020
United Kingdom
Hewlett Packard Enterprise

Entrant Company

Shoot You Ltd

Sub Category

Corporate

2020
United States

Entrant Company

Launch

Sub Category

Microsite

2020
United States
World VIsion International

Entrant Company

Third and Grove

Sub Category

Nonprofit

2020
Hong Kong
K11 CONCEPTS LIMITED

Entrant Company

K11 CONCEPTS LIMITED

Sub Category

Billboard