MUSE Gold

2020

Reston Town Center - Reimagined Website

Entrant Company

CO OP Brand Co

Category

Website - Real Estate

Client's Name

Boston Properties

Country / Region

United States

Boston Properties’ flagship mixed-use development, Reston Town Center, is a world-class business and retail destination. Since opening in 1990, RTC has thrived with big-name retailers, restaurants and community events. After three decades of success, Boston Properties partnered with CO OP, a national brand company, to evolve the brand for RTC.

Upon creating a new visual identity and updating the brand story, CO OP created the brand campaign; “Reimagine RTC,” which encourages audiences to see the center in a new light, and as a place that’s full of possibilities. The campaign launched across multiple channels, but most notably on the new website.

The website homepage presents users with large, bold imagery that serves as the site navigation. The homepage copy speaks directly to audiences with lines like “This is a place for strong connections. It’s a place for making memories. This is a place where you belong.” The most notable component of the website is the comprehensive interactive map that allows users to view nearly 100 points of interest. Since launching the new website, Reston Town Center continues to thrive, and the updated brand has created positive momentum for the next phase of development, scheduled for first delivery in 2022.

More Gold Winners
2020
MUSE Advertising Awards - Per La Mente EP.4: The art of playing with food

Entrant Company

Luna Lyte

Category

Video - Art & Design

Country / Region

United States

2020
MUSE Advertising Awards - Iris fantasyland - Chichester Psalms
Taipei Chamber Singers

Entrant Company

Triangler

Category

Corporate Identity - Brand Identity

Country / Region

Taiwan

2020
MUSE Advertising Awards - After Time I See The Light
Priscilla Vezzit Ferreira

Entrant Company

Priscilla Vezzit Ferreira

Category

Photography - Fine Art

Country / Region

France

2020
MUSE Advertising Awards - Yapi Kredi Official Website

Entrant Company

Yapi Kredi

Category

Website - Home Page / Landing Page

Country / Region

Turkey