2020
Entrant Company
Category
Client's Name
Country / Region
Boston Properties’ flagship mixed-use development, Reston Town Center, is a world-class business and retail destination. Since opening in 1990, RTC has thrived with big-name retailers, restaurants and community events. After three decades of success, Boston Properties partnered with CO OP, a national brand company, to evolve the brand for RTC.
Upon creating a new visual identity and updating the brand story, CO OP created the brand campaign; “Reimagine RTC,” which encourages audiences to see the center in a new light, and as a place that’s full of possibilities. The campaign launched across multiple channels, but most notably on the new website.
The website homepage presents users with large, bold imagery that serves as the site navigation. The homepage copy speaks directly to audiences with lines like “This is a place for strong connections. It’s a place for making memories. This is a place where you belong.” The most notable component of the website is the comprehensive interactive map that allows users to view nearly 100 points of interest. Since launching the new website, Reston Town Center continues to thrive, and the updated brand has created positive momentum for the next phase of development, scheduled for first delivery in 2022.
Entrant Company
TPN
Category
Video - Training
Country / Region
United States
Entrant Company
Her Campus Media using Ceros
Category
Content Marketing - Branded Content
Country / Region
United States
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Cornerstone Home Lending
Category
Marketing & Promotional - Brochure
Country / Region
United States
Entrant Company
BBC Studioworks/Shoot You
Category
Video - Educational
Country / Region
United Kingdom