2020

Build Your Best Network

Entrant Company

ADTRAN, Inc.

Category

Strategic Program - Video Campaign

Client's Name

.

Country / Region

United States

ADTRAN empathizes with the challenges facing Internet Service Providers - their current networks demand 99% uptime, all the while building out networks of the future. The Build Your Best Network campaign was developed using people from different walks-of-life that speak to the individuality of each customer and the unique challenges they face. A series of (3) :30 spots were created for Social Channels along with a (1) :60 overview spot featured at ADTRAN’s customer campus events. The Build Your Best Network videos received a 94% Engagement Rate on ADTRAN’s Video Social Channel.