MUSE Gold

2020

Reducing Cognitive Overload, Improving Patient Safety

Entrant Company

Vocera Communications, Inc.

Category

Video - Technology / Science

Client's Name

Vocera

Country / Region

United States

Allie is a nurse in a busy trauma center. She is managing multiple points of complexity when the call comes in: An ambulance is on its way to the hospital, bringing in a young man who was struck by a car.



Allie is caring for an agitated patient when the EMT calls from the ambulance with information about the incoming trauma patient. Allie quickly writes the information on her glove. As the EMT shares critical medication information, Allie is distracted by the agitated patient and, unknowingly, does not hear or record the information.



This video shows how a major mistake is been set in motion and a person’s life put at risk because of this missed information – and how such a mistake can be avoided with the right technology.



Every day, nurses make mistakes because they are overwhelmed with high volumes information received by people, devices, and clinical systems. Reducing cognitive load will help create an ideal working environment and foster well-being and retention. Hospitals need to offload clinicians’ need to retrieve, record and retain information, and make it easier to do their job. Standardizing communication on a single platform and simplifying workflows will go a long way to mitigating interruptions, reducing cognitive load, and improving patient care and safety.



For the past year, Rhonda Collins, the Chief Nursing Officer at Vocera, has been bringing more awareness to cognitive overload and how it impacts patient care and safety. She also has been sharing strategies with clinical leaders and steps they can take to mitigate cognitive burden for nurses, doctors and care teams.



Dr. Collins has spoken around the world on this topic and has seen that cognitive overload is a significant problem in hospitals across the U.S., Canada, Australia, Ireland and England and beyond. She said it is a problem many clinicians have been experiencing for years, but they haven’t had a term for it. In fact, one audience member at a healthcare conference recently came up to her after presenting about cognitive overload and said, “You’ve given a name to our pain.”

Credits

Art Director, Vocera
Sally Bjerke
DNP, RN, FAAN, Chief Nursing Officer, Vocera
Rhonda Collins
Senior Portfolio & Customer Marketing Manager, Vocera
Lauren Carlson
Chief Marketing Officer, Vocera
Kathy English
Content Strategist, Vocera
Ann Ruiz
Senior Director, Portfolio & Customer Marketing, Vocera
Sarah Schiltz
Account Manager
Duane Young-Kershaw
More Gold Winners
Website
2020
MUSE Advertising Awards - Zue Botanicals - Pro Latina Beauty Brand USA

Entrant Company

Nocave Media

Category

Website - E-Commerce

Country / Region

United States

Corporate Identity
2020
MUSE Advertising Awards - ValueLabs - Reimagining Identity

Entrant Company

ValueLabs

Category

Corporate Identity - Logos

Country / Region

India

Website
2020
MUSE Advertising Awards - RESHAPING THE WORLD OF MEDIA

Entrant Company

ArtVersion

Category

Website - Business to Business

Country / Region

United States

Website
2020
MUSE Advertising Awards - BICYCLECOALITION.ORG (REDESIGN + BRAND REFRESH)
Bicycle Coalition of Greater Philadelphia

Entrant Company

Key Medium

Category

Website - Nonprofit

Country / Region

United States