MUSE Gold

2020

Major League Baseball

Entrant

The DVI Group

Category

Video - TV Ad

Client's Name

Doosan Portable Power

Country / Region

United States

When Doosan Portable Power, a manufacturer of portable generators, air compressors, and light towers asked The DVI Group to create a broadcast commercial to celebrate their partnership with Major League Baseball (MLB), we were determined to hit it out of the park!

The challenge was to create a baseball themed spot that encompassed tradition and community, both strong themes in Doosan’s industry; however due to sponsor relationships and image rights, we were unable to show league uniforms or feature professional players.

We came up with an evocative story about a little league team helped by a nearby road crew, and our team worked tirelessly to shoot and edit beautiful images that would tell the whole story in only 30 seconds.

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