Launching Hotel LBI

Long Beach Island comes alive after Memorial Day, with locals returning home for the summer season and visitors seeking some of New Jersey’s best beaches. Hotel LBI was planning to open in the summer of 2019 on Memorial Day Weekend but needed a digital presence to encourage booking before the hotel was fully developed and open for guests. Hotel LBI was offering the charm of a summer home paired with world class amenities like a fitness center, pool, restaurant, rooftop bar, and rentals to easily explore New Jersey’s most beautiful island. Vinyl designed a website that could scale with the hotel as construction progressed, as well as a suite of integrated marketing collateral to raise brand awareness of the luxury hotel. A pre-launch campaign drove pre-season booking through outdoor billboards, email marketing, PPC advertising on Google Search and social media, radio placements, and a targeted social media strategy. These components were branded to emphasize Hotel LBI’s commitment to family, friends and making memories at the Jersey shore. Guest flooded to Hotel LBI resulting in a fully booked opening weekend.