Learn to Irish Dance wanted to help grow the sport of Irish dance by introducing it to a larger audience and highlighting the unique combination of creativity and athleticism involved. After meeting with dancers and researching the rich history and culture surrounding Irish dance, Vinyl captured the essence of the sport in a short promotional video titled “Step Into Our Shoes”. The concept grew from the idea that the unique, traditional leather shoes were at the center of the entire sport. Worn for centuries, the shoes represent the rich history and culture surrounding Irish step dancing and are the focal point for movements which place heavy emphasis on complex footwork. When dancers put on the shoes, they are transported to a world of fast and exciting movements, lifelong friendships, and a timeless culture and tradition only found in Irish dance. All video was shot at 240fps, allowing the footage to be slowed down to emphasize the details of the movements. By pairing traditional Irish music with a strong cinematic score, the spirit and energy of Irish dance were brought to life for a whole new audience.
Design House Collective Inc.
Product or Service Branding
Seattle Southside Regional Tourism Authority