MUSE Gold

2020

Curion Day 2019

Entrant Company

Curion

Category

Video - Corporate

Client's Name

.

Country / Region

United States

Curion Day 2019 was a 2-day event held in Chicago. Curion, the newly formed company, followed the merger of Tragon Corporation and Q Research Solutions. Despite rebranding efforts, the company found it challenging to move forward as a unified company. Employees were spread across 5 locations, in San Francisco, Chicago, Dallas, Atlanta and New York City, with some working remotely. It was not uncommon that colleagues who regularly worked with each other regularly had not met yet.

A priority for new leadership was to create a cohesive culture between the two legacy brands, increasing visibility and unity by fostering internal relationships. To better serve Curion’s clients, it was imperative that employees felt motivated to move forward with one process, one goal, and one brand.
By working with improved and standardized processes, more collaboratively and by benefitting from the immediate execution of the ideas generated from the day’s activities, Curion saw revenue growth following the event for the first time in 8 quarters. Ultimately, they met then exceeded their annual target by 20%.
Most importantly, the Tiny Pulse follow-up survey, Curion’s internal engagement tool was the highest yet and 20% higher than prior to Curion Day. 75% of responses indicated an improvement in overall feel about the company after the event. With the employees as the target audience of the campaign, the company successfully demonstrated that they were the heartbeat of the company and its most valuable asset.

More Gold Winners
Video
2020
MUSE Advertising Awards - Nature's Grand Promotional Video

Entrant Company

Impact North Inc.

Category

Video - Real Estate

Country / Region

Canada

Website
2020
MUSE Advertising Awards - 365 CONNECT - Multifamily Housing Marketing, Leasing, and Services Platform

Entrant Company

365 Connect

Category

Website - Best User Experience

Country / Region

United States

Integrated Marketing
2020
MUSE Advertising Awards - Why Campaign
Mansions Senior Living

Entrant Company

2650006436

Category

Integrated Marketing - Integrated Marketing Materials

Country / Region

United States

Video
2020
MUSE Advertising Awards - Dear Brother
LÖSEV

Entrant Company

Rafineri Istanbul

Category

Video - Health & Fitness

Country / Region

Turkey