Offering some of the finest wedding venues in the country, Weddings of Distinction needed to update their image to reflect the quality of their wedding experiences. Vinyl was chosen as their digital partner to reimagine their web experience. Drawing inspiration from luxury brands in the fashion and design space, Vinyl created a bespoke design consisting of premium typefaces, formal colors and breathtaking image and video assets. Vinyl set out to create a website where prospective couples could feel the emotion of their wedding day as they took a virtual tour of each unique venue. The design of each venue’s tour section followed that of a typical wedding day – from prep to ceremony to cocktail hour to dinner and dancing – every step of the process was brought to life, showcasing the beauty and intricate details of the venues. With literally thousands of images to choose from, all taken by amazing wedding professionals, Vinyl created a library and tagging system to sort and select images for the website. All images had to follow the style guidelines, with retouching done as necessary. The result is a captivating experience as prospective couples browse the website. A custom back end was also created to allow preferred vendors to create and manage premium profiles, adding an additional revenue stream for the venues and their partners.
Integrated Marketing Campaign