MUSE Silver

2020

Invitational Eblast Generates Incredible Interest

Entrant Company

C-4 Analytics

Category

Content Marketing - Email Marketing / Newsletter

Client's Name

.

Country / Region

United States

Our goal was to create a way to generate awareness and entice their target demographic to RSVP to the event. Since our target audience may not be actively in the buying process, utilizing a venue that would reach BMW enthusiasts while staying cost-effective for our client was critical for our campaign’s success. We chose to increase subscriber engagement and awareness through the channel of email marketing. The goal of our strategy was to promote and garner reservations for our dealership’s upcoming release party. To do so, we targeted specific BMW enthusiasts within our client’s CRM system and enticed them with animated gifs to draw their attention. The addition of movement in an asset that is traditionally static not only helped create instant attention, but brought a sense of prestige and class to our client through the lens of the ad’s viewers. After the deployment of our email marketing campaign, we saw amazing results that could be directly attributed to our eblast invitation. Using an animated GIF added an element of delight to the campaign. This enabled us to surprise the reader, trigger their interest, and get them to click through to the RSVP page. Our efforts succeed in generating 308 RSVPs directly attributed to our creative initiatives.

Credits

Director of Design / C-4 Analytics
Billy Sawyer
More Silver Winners
Video
2020
MUSE Advertising Awards - Us and Them
Subliminal Pictures

Entrant Company

We Know Motion

Category

Video - Motion Graphics

Country / Region

United States

CSR
2020
MUSE Advertising Awards - PhillyFoodFinder.org: Food Access Guide

Entrant Company

Key Medium

Category

Corporate Social Responsibility - Pro Bono (Free)

Country / Region

United States

Video
2020
MUSE Advertising Awards - DBK Reactor Interactive
DBK Family Jewelers & Reactor Watches

Entrant Company

imaginnova

Category

Video - Event

Country / Region

United States

Outdoor Advertising
2020
MUSE Advertising Awards - Tennis Racket
Mount Sinai

Entrant Company

DeVito/Verdi

Category

Outdoor Advertising - Billboard

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy