United States

2020

Auditioned for Role Campaign Colorado Ballet Ads

Entrant Company

Morris Animal Foundation

Category

Advertising

Client's Name

Sub-Category

Magazine AD Campaign

Colorado Ballet program advertisements provide a unique opportunity to showcase and create awareness for Morris Animal Foundation. By playing with the idea of animals being in the ballet, a familiar surprise people may recall from Disney’s Fantasia, we’re able to connect our mission to advance the health of animals everywhere to memorable imagery. Selecting illustration as the medium allows us to create an animal persona – complete with ballet accessories and the emotions of being denied the opportunity to be a prima ballerina – to catch the eye, while flipping the script in the supporting text below. We can’t help Babette become a dancer, but we can help her have a longer, healthier life. The audience at the ballet is part of our targeted demographic, and a captive audience, so we can guarantee our ad is being enjoyed by all.

Credits

Chief Marketing Officer
Carol Borchert
Associate Creative Director
Nicole Maluso

Associate Director of Marketing
Lindsey Washington
Illustrator
Mike Maluso
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