United States

2020

Back of House Season 3

Entrant Company

Primal NY

Category

Content Marketing

Client's Name

Mohegan Sun

Sub-Category

Branded Content

Mohegan Sun launches Back of House, Season 3, a one-of-a-kind branded series showing its inner-workings in an entertaining and informative way. Back of House swings the doors open, revealing what it takes to deliver exceptional hospitality. Long before “authenticity” was fashionable, we delivered welcoming accommodations, headliner entertainment, great restaurants, and more. The strategy: Highlight fun employees and amenities in an innovative, transparent way for trust, trial and loyalty. Shining a light behind-the-scenes is “authenticity”. It gives a fun property, fun communications and creates meaningful connections and undeniable credibility with hotel guests, and new visitors.

Credits

SVP Marketing Communications / Mohegan Sun
George Galinsky
Executive Producer / Primal NY
Robert Conticelli
Creative Director / Primal NY
Jason Koburov
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