2020
Entrant Company
Category
Client's Name
Country / Region
Mohegan Sun launches Back of House, Season 3, a one-of-a-kind branded series showing its inner-workings in an
entertaining and informative way. Back of House swings the doors open, revealing what it takes to deliver
exceptional hospitality. Long before “authenticity” was fashionable, we delivered welcoming accommodations,
headliner entertainment, great restaurants, and more.
The strategy: Highlight fun employees and amenities in an innovative, transparent way for trust, trial and loyalty.
Shining a light behind-the-scenes is “authenticity”. It gives a fun property, fun communications and creates
meaningful connections and undeniable credibility with hotel guests, and new visitors.
Credits
Entrant Company
TPN
Category
Marketing & Promotional - Brochure
Country / Region
United States
Entrant Company
Promoqube
Category
Video - Celebrity / Fan
Country / Region
United States
Entrant Company
DeVito/Verdi
Category
Video - Retail
Country / Region
United States
Entrant Company
Miami Ad School
Category
Student Submission - Other
Country / Region
United States