MUSE Gold

2020

Back of House Season 3

Entrant Company

Primal NY

Category

Social Media - Social Video

Client's Name

Mohegan Sun

Country / Region

United States

Mohegan Sun launches Back of House, Season 3, a one-of-a-kind branded series showing its inner-workings in an
entertaining and informative way. Back of House swings the doors open, revealing what it takes to deliver
exceptional hospitality. Long before “authenticity” was fashionable, we delivered welcoming accommodations,
headliner entertainment, great restaurants, and more.

The strategy: Highlight fun employees and amenities in an innovative, transparent way for trust, trial and loyalty.

Shining a light behind-the-scenes is “authenticity”. It gives a fun property, fun communications and creates
meaningful connections and undeniable credibility with hotel guests, and new visitors.

Credits

SVP Marketing Communications / Mohegan Sun
George Galinsky
Executive Producer / Primal NY
Robert Conticelli
Creative Director / Primal NY
Jason Koburov
More Gold Winners
Website
2020
MUSE Advertising Awards - Rebrand
Klick Health

Entrant Company

Klick Inc

Category

Website - Employment

Country / Region

Canada

Video
2020
MUSE Advertising Awards - This is Helvetica Now

Entrant Company

Matter

Category

Video - Design / Web Agency

Country / Region

United States

Experiential & Immersive
2020
MUSE Advertising Awards - Between Heaven and Earth, Discover the Last Supper by Bouts

Entrant Company

Studio Louter

Category

Experiential & Immersive - Augmented Reality

Country / Region

Netherlands

Integrated Marketing
2020
MUSE Advertising Awards - Brawny Bear Packaging Design

Entrant Company

3 Minds Digital

Category

Integrated Marketing - Product Branding

Country / Region

India

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