Mohegan Sun launches Back of House, Season 3, a one-of-a-kind branded series showing its inner-workings in an entertaining and informative way. Back of House swings the doors open, revealing what it takes to deliver exceptional hospitality. Long before “authenticity” was fashionable, we delivered welcoming accommodations, headliner entertainment, great restaurants, and more. The strategy: Highlight fun employees and amenities in an innovative, transparent way for trust, trial and loyalty. Shining a light behind-the-scenes is “authenticity”. It gives a fun property, fun communications and creates meaningful connections and undeniable credibility with hotel guests, and new visitors.
Priscilla Vezzit Ferreira
Player One Trailers