2020

Back of House Season 3

Entrant Company

Primal NY

Category

Social Media - Social Video

Client's Name

Mohegan Sun

Country / Region

United States

Mohegan Sun launches Back of House, Season 3, a one-of-a-kind branded series showing its inner-workings in an
entertaining and informative way. Back of House swings the doors open, revealing what it takes to deliver
exceptional hospitality. Long before “authenticity” was fashionable, we delivered welcoming accommodations,
headliner entertainment, great restaurants, and more.

The strategy: Highlight fun employees and amenities in an innovative, transparent way for trust, trial and loyalty.

Shining a light behind-the-scenes is “authenticity”. It gives a fun property, fun communications and creates
meaningful connections and undeniable credibility with hotel guests, and new visitors.