United States

2020

Back of House Season 3

Entrant Company

Primal NY

Category

Social Media

Client's Name

Mohegan Sun

Sub-Category

Social Video

Mohegan Sun launches Back of House, Season 3, a one-of-a-kind branded series showing its inner-workings in an entertaining and informative way. Back of House swings the doors open, revealing what it takes to deliver exceptional hospitality. Long before “authenticity” was fashionable, we delivered welcoming accommodations, headliner entertainment, great restaurants, and more. The strategy: Highlight fun employees and amenities in an innovative, transparent way for trust, trial and loyalty. Shining a light behind-the-scenes is “authenticity”. It gives a fun property, fun communications and creates meaningful connections and undeniable credibility with hotel guests, and new visitors.

Credits

SVP Marketing Communications / Mohegan Sun
George Galinsky
Executive Producer / Primal NY
Robert Conticelli
Creative Director / Primal NY
Jason Koburov
More Gold Winners
2020
Poland
National Museum in Gdansk

Entrant Company

TOFU Studio

Sub Category

Calendar

2020
France
Priscilla Vezzit Ferreira

Entrant Company

Priscilla Vezzit Ferreira

Sub Category

Fine Art

2020
United States

Entrant Company

Player One Trailers

Sub Category

Trailers

2020
United States

Entrant Company

Elevation LTD

Sub Category

Web Series / Webisodes