2020
Back of House Season 3
Entrant Company
Primal NY
Category
Social Media - Social Video
Client's Name
Mohegan Sun
Country / Region
United States
Mohegan Sun launches Back of House, Season 3, a one-of-a-kind branded series showing its inner-workings in an
entertaining and informative way. Back of House swings the doors open, revealing what it takes to deliver
exceptional hospitality. Long before “authenticity” was fashionable, we delivered welcoming accommodations,
headliner entertainment, great restaurants, and more.
The strategy: Highlight fun employees and amenities in an innovative, transparent way for trust, trial and loyalty.
Shining a light behind-the-scenes is “authenticity”. It gives a fun property, fun communications and creates
meaningful connections and undeniable credibility with hotel guests, and new visitors.
Credits
Entrant Company
North Star Inbound
Category
Content Marketing - Branded Content
Country / Region
United States
Entrant Company
Explainly, LLC.
Category
Video - Budget Below $3000
Country / Region
United States
Entrant Company
B.S. Interactive Digital Media. Drexel University
Category
Student Submission - Student Web / App
Country / Region
United States
Entrant Company
Design In Mind
Category
Marketing & Promotional - Infographic
Country / Region
United States