2020
Entrant Company
Category
Client's Name
Country / Region
Mohegan Sun launches Back of House, Season 3, a one-of-a-kind branded series showing its inner-workings in an
entertaining and informative way. Back of House swings the doors open, revealing what it takes to deliver
exceptional hospitality. Long before “authenticity” was fashionable, we delivered welcoming accommodations,
headliner entertainment, great restaurants, and more.
The strategy: Highlight fun employees and amenities in an innovative, transparent way for trust, trial and loyalty.
Shining a light behind-the-scenes is “authenticity”. It gives a fun property, fun communications and creates
meaningful connections and undeniable credibility with hotel guests, and new visitors.
Credits
Entrant Company
Klick Inc
Category
Website - Employment
Country / Region
Canada
Entrant Company
Matter
Category
Video - Design / Web Agency
Country / Region
United States
Entrant Company
Studio Louter
Category
Experiential & Immersive - Augmented Reality
Country / Region
Netherlands
Entrant Company
3 Minds Digital
Category
Integrated Marketing - Product Branding
Country / Region
India