2020

The Chip On The Shoulder

Entrant Company

Miami Ad School San Francisco, Toronto and Miami

Category

Student Submission - Other

Client's Name

Lay's

Country / Region

United States

During presidential elections, candidates think that being full of themselves will make them win, when that actually works against them.
The United States’ elections are all about that one-upping, so Lay’s will empower Americans to speak up in their favorite way: viral challenges.
Lay’s introduces “Chip On The Shoulder” to put their chips where they belong: politicians' mouths, not shoulders.