2020
The Chip On The Shoulder
Entrant Company
Miami Ad School San Francisco, Toronto and Miami
Category
Student Submission - Other
Client's Name
Lay's
Country / Region
United States
During presidential elections, candidates think that being full of themselves will make them win, when that actually works against them.
The United States’ elections are all about that one-upping, so Lay’s will empower Americans to speak up in their favorite way: viral challenges.
Lay’s introduces “Chip On The Shoulder” to put their chips where they belong: politicians' mouths, not shoulders.
Credits
Entrant Company
Sharkey Advertising
Category
Website - Business to Business
Country / Region
United States
Entrant Company
Nature, Northeastern University, IBM Research
Category
Website - Technology / Science
Country / Region
United States
Entrant Company
Jump Creative
Category
Website - Design / Web Agency
Country / Region
United States
Entrant Company
L.S. Boldsmith
Category
Content Marketing - Email Marketing / Newsletter
Country / Region
Canada