2020
The Chip On The Shoulder
Entrant Company
Miami Ad School San Francisco, Toronto and Miami
Category
Student Submission - Other
Client's Name
Lay's
Country / Region
United States
During presidential elections, candidates think that being full of themselves will make them win, when that actually works against them.
The United States’ elections are all about that one-upping, so Lay’s will empower Americans to speak up in their favorite way: viral challenges.
Lay’s introduces “Chip On The Shoulder” to put their chips where they belong: politicians' mouths, not shoulders.
Credits
Entrant Company
Rafineri Istanbul
Category
Video - Health & Fitness
Country / Region
Turkey
Entrant Company
BAE Systems
Category
Photography - Editorial
Country / Region
United States
Entrant Company
Player One Trailers
Category
Video - Trailers
Country / Region
United States
Entrant Company
Britain Loves Baking
Category
Corporate Identity - Logos
Country / Region
United Kingdom