2020
The Chip On The Shoulder
Entrant
Miami Ad School San Francisco, Toronto and Miami
Category
Student Submission - Other
Client's Name
Lay's
Country / Region
United States
During presidential elections, candidates think that being full of themselves will make them win, when that actually works against them.
The United States’ elections are all about that one-upping, so Lay’s will empower Americans to speak up in their favorite way: viral challenges.
Lay’s introduces “Chip On The Shoulder” to put their chips where they belong: politicians' mouths, not shoulders.
Credits
Entrant
Triangler
Category
Corporate Identity - Brand Identity
Country / Region
Taiwan
Entrant
Yapi Kredi
Category
Mobile App - Services
Country / Region
Turkey
Entrant
ECOS Communications
Category
Experiential & Immersive - Exhibition Experiences (NEW)
Country / Region
United States
Entrant
ArtVersion
Category
Website - Branding
Country / Region
United States