United States

2020

The Chip On The Shoulder

Entrant Company

Miami Ad School San Francisco, Toronto and Miami

Category

Student Submission

Client's Name

Lay's

Sub-Category

Other

During presidential elections, candidates think that being full of themselves will make them win, when that actually works against them. The United States’ elections are all about that one-upping, so Lay’s will empower Americans to speak up in their favorite way: viral challenges. Lay’s introduces “Chip On The Shoulder” to put their chips where they belong: politicians' mouths, not shoulders. 

Credits

Art Director
Passant El Mohdar
Art Director
Lee I
Art Director
Ted Pedro
Copywriter
Hatem El Akad
More Gold Winners
2020
China

Entrant Company

Sun Design Brand & Design Beijing Co. Ltd

Sub Category

Book

2020
Canada
Klick Health

Entrant Company

Klick Inc

Sub Category

Brand Identity

2020
United States

Entrant Company

Leroy & Rose

Sub Category

Illustration