United States

2020

Per La Mente Ep 3: Family Heritage

Entrant Company

Luna Lyte

Category

Video

Client's Name

Fernet Branca

Sub-Category

Cultural

Per La Mente — (for the mind in Italian)— presented by Fernet-Branca, chronicles the world of creative experiences in food and culture. This episode titled "Family Heritage," is a celebration of food and drink that binds craft with tradition. The Branca family in a rare interview explores how their cultural heritage ties into their famous liqueur's recipe. Their success story of a multi-generational business is supported by several modern family run food establishments that specialize in everything from pasta to cocoa. These diverse families take pride in their craft based on the principles built by their ancestors, passing along to their next of kin the trades, recipes and taste as part of an ancestral legacy.

Credits

Editor, Writer / Luna Lyte
Brendan Amoruso
Director / The Loveshack
Stephen Papageorge
Producer / Shed
Sydney Davis
Content editor / Shed
Oriana Leckert
Account Director / Shed
Jacinta Chen
Videographer / AZP
Alex Zielinski
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