Word Glue: Find Your Million-Dollar Brand Name

A team of tech learning innovators need a sticky brand name for a career navigation app.

The name must be loved by youth and funders

CEO Rebecca Kirstein wants to use an educational approach that will also accelerate her team's creativity skills.

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She's stuck. She needs a naming Muse.

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Naming used to be easy.

Now 543,000 brands launch every month.

Coca-Cola has a $2 billion global marketing budget.

90% of the world's data has been created in the last two years.

Even underpants act like billboards.

This is infobesity.

In the attention economy, CEO Rebecca knows a bad name is costly.

She grabs Word Glue and takes her team through the name-storming exercises.

Three user-friendly sections make it agile:

Pow! - Naming Principles
Pop - Naming Practices
Pro - Naming for Prosperity

It's creativity on steroids.

"Word Glue is a modern-day naming classic."
- Seth Godin, bestselling author of This is Marketing

CEO Rebecca and her team name-storm, then call in Louise.

Together they shortlist, test and find Inqli.

Inqli embraces natural inquisitiveness and playful career exploration.

Word Glue is a pocket Muse that heralds an innovation in client/agency relations.

A partnership is born, one where client skills are nurtured.

Word Glue is a new collaborative approach in branding.

"Louise where were you when I needed you? I would have saved months of tedious name-storming."
- Ken Segal, namer of the iMac and author of Think Simple

(Word Glue publication date 2019)