MOX

DELIVERING INFINITE CAPACITY TO THE WORLD
Founded in 2013, MOX Networks, LLC is a private company wholly owned by Dr. Patrick
Soon-Shiong, the owner of the L.A. Times and founder of NantWorks, a network of health
and technology startups.
A challenger in the dark fiber networks space, the company called for a complete rebrand
and integrated strategy to reposition, relaunch, and broaden its customer reach and raise its
visibility and reputation.
26FIVE created a complete corporate identity refresh, positioning strategy, print, and digital
experience. On the strength of its new tagline “Infinite Capacity” to deliver connectivity,
business performance, and human connections, public relations and demand generation
initiatives reset the MOX story across all stakeholders.
Early results included a +80% recall on brand, 90% favorable sentiments for the new
experience and broad print and TV coverage across Tier One trade and business media.