United States

2020

MOX

Entrant Company

26FIVE

Category

Integrated Marketing

Client's Name

MOX NETWORKS

Sub-Category

Company Branding

DELIVERING INFINITE CAPACITY TO THE WORLD Founded in 2013, MOX Networks, LLC is a private company wholly owned by Dr. Patrick Soon-Shiong, the owner of the L.A. Times and founder of NantWorks, a network of health and technology startups. A challenger in the dark fiber networks space, the company called for a complete rebrand and integrated strategy to reposition, relaunch, and broaden its customer reach and raise its visibility and reputation. 26FIVE created a complete corporate identity refresh, positioning strategy, print, and digital experience. On the strength of its new tagline “Infinite Capacity” to deliver connectivity, business performance, and human connections, public relations and demand generation initiatives reset the MOX story across all stakeholders. Early results included a +80% recall on brand, 90% favorable sentiments for the new experience and broad print and TV coverage across Tier One trade and business media.

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