United States

2020

Swittons

Entrant Company

26FIVE

Category

Integrated Marketing

Client's Name

Swittons

Sub-Category

Product Branding

Bringing IoT technology to connect Pharma and Physicians in real time through Swittons. Swittons is a desktop “Virtual Rep” for Physicians, a secure engagement button which offers real-time communication between the Physician and Pharma, using four programmable buttons. Endlessly customizable to fulfill all common Physician requests, the revolutionary new device is remotely accessible and able to facilitate orders in a controlled, logical fashion. 26FIVE conceptualized the Swittons experience around a single promise to “Better EverythingTM.” Capitalizing on the future of IoT devices in the healthcare space, we evolved the brand identity, packaging, messaging, and digital experiences. Results included expansion into new industry verticals and requests within the first two weeks from six of the Top 10 global pharmaceutical companies for demo and sampling.

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