MUSE Silver

2020

Swittons

Entrant

26FIVE

Category

Integrated Marketing - Product Branding

Client's Name

Swittons

Country / Region

United States

Bringing IoT technology to connect Pharma and Physicians in real time through Swittons.
Swittons is a desktop “Virtual Rep” for Physicians, a secure engagement button which
offers real-time communication between the Physician and Pharma, using four
programmable buttons. Endlessly customizable to fulfill all common Physician requests, the
revolutionary new device is remotely accessible and able to facilitate orders in a controlled,
logical fashion.
26FIVE conceptualized the Swittons experience around a single promise to “Better
EverythingTM.” Capitalizing on the future of IoT devices in the healthcare space, we
evolved the brand identity, packaging, messaging, and digital experiences.
Results included expansion into new industry verticals and requests within the first two
weeks from six of the Top 10 global pharmaceutical companies for demo and sampling.

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