2020

School of Strength

Entrant Company

Rescue | The Behavior Change Agency

Category

Strategic Program - Video Campaign

Client's Name

Special Olympics

Country / Region

United States

Featured on the Today Show, the Special Olympics has teamed up with WWE to launch a “School of Strength” fitness campaign in response to athletes needing at-home workouts during the coronavirus pandemic. Introducing a whole new way to exercise, featuring WWE Superstar Becky Lynch. These home workouts are for every single person, regardless of ability or disability. Work out with these videos five times a week to help you stay fit and reach your athletic goals. Watch them in order starting with Video 1. When you can do each exercise in a video correctly, it’s time to move on to the next one.