MUSE Silver

2020

PEOPLE OF PARSONS

Entrant Company

Parsons Corporation

Category

Social Media - Social Media Campaign

Client's Name

Country / Region

United States

During a time of global uncertainty, we launched our Employee Spotlight campaign, which aims to showcase the unique backgrounds, abilities and talents of our team members. Employees from all of our markets, including critical infrastructure, defense, and intelligence, self-recorded their videos from home in an effort to flatten the curve and promote working remotely. The goal of the campaign was to highlight organically through all of our social media platforms (LinkedIn, Facebook, Twitter, and Instagram) how our employees contribute to the success of Parsons in helping us deliver a better world.
Throughout the duration of this campaign we saw a substantial increase in both website visits as well as new social media followers which has resulted in increased brand awareness.

Credits

Senior Director of Marketing and Communications
Bryce McDevitt
Digital Marketing Manager
Sasha Vidor
Communications Coordinator
Theresa Wederman
More Silver Winners
Website
2020
MUSE Advertising Awards - Aspiring Sound Designer AKA Intern/Tea Maker

Entrant Company

Caroline Gibson

Category

Website - Self-Promotion

Country / Region

United Kingdom

Photography
2020
MUSE Advertising Awards - Aurora Majestic
Priscilla Ferreira

Entrant Company

Priscilla Vezzit Ferreira

Category

Photography - Fine Art

Country / Region

France

Website
2020
MUSE Advertising Awards - Greenwich Academy
Greenwich Academy

Entrant Company

Finalsite

Category

Website - School / Universities

Country / Region

United States

Video
2020
MUSE Advertising Awards - Smartmouth Dental Chews

Entrant Company

ReelPaws

Category

Video - Consumer Product / Services

Country / Region

United States