Willis Towers Watson - A recipe for success

Willis Towers Watson – a global advisory, broking and solutions company – commissioned Shoot You to create an informative animation to promote their new Diversified Growth Fund to clients. Our challenge was to create a story that brought fun, colour and interest, while ensuring the key financial messages were communicated.

To engage the audience, we used the analogy of a healthy meal to describe how Willis Towers travels the globe to provide the very best ingredients, which can be combined to create a robust investment portfolio.

We developed an original 2D and 3D character-led animation to bring the story to life, supported by a voice-over and music track. The animation was launched on Willis Towers’ website and social media channels, generating numerous leads for the company. This animation also established a corporate visual style for Willis Towers, and we have since produced additional animations based on the brand characteristics we developed.