MUSE Gold

2020

King Arthur Flour website

Entrant Company

Third and Grove

Category

Website - Best User Experience

Client's Name

King Arthur Flour

Country / Region

United States

King Arthur Flour needed a website that helped move a legacy brand into modern kitchens.
As one of America’s oldest businesses, King Arthur knew they had a loyal fan base. But they didnt quite know what to do with those fans online. They wanted a better way to connect. Increasing newsletter signups, increasing on-site time, and creating a better sense of community. The new site was built to do all this and more. It modernized the company, engaged a new generation of bakers, and created a centerpiece for a baking icon. KingArthurFlour.com has a heavy focus on baking tips and recipes, integrations with social, and even a Baker’s Hotline for those last minute questions. The new site quickly saw a 63% increase in newsletter signups and a steadily improving reduction in bounce, raising the bar for bakers everywhere.

More Gold Winners
Website
2020
MUSE Advertising Awards - KoçSistem Pixage Digital Signage Website
KoçSistem Bilgi ve IletiSim Hizmetleri A.S

Entrant Company

KoçSistem Bilgi ve IletiSim Hizmetleri A.S

Category

Website - Business to Business

Country / Region

Turkey

Website
2020
MUSE Advertising Awards - Brand & Website
Privilege Underwriters - PURE Programs

Entrant Company

Apply Digital

Category

Website - Insurance

Country / Region

Canada

Video
2020
MUSE Advertising Awards - Per La Mente EP.4: The art of playing with food

Entrant Company

Luna Lyte

Category

Video - Art & Design

Country / Region

United States

Video
2020
MUSE Advertising Awards - D-Day 75: A Tribute to Heroes
BBC Studios Events

Entrant Company

Kate Dawkins Studio

Category

Video - Event

Country / Region

United Kingdom

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy