Singapore

2020

Of Music and Photography: Bridge 《乐。影:桥》

Entrant Company

Freelance

Category

Marketing & Promotional

Client's Name

Ding Yi Music Company

Sub-Category

Promotional

As part of their mission to push the envelope for contemporary Chinese music, Ding Yi Music Company brought together two unlikely subject matters – bridges and music. Their concert series, "Of Music and Photography", aims to bring new meanings and colours to various topics of interest. In this edition, the topic is "bridge". We often think of a bridge as a tool, as a meeting point between people, a link-way. But what else can a 'bridge' mean to people? Partnering with 6 local photographers and composers, the concert brought to life 6 iconic bridges in Singapore, at the same time, expanding contemporary Chinese music literature. To communicate these graphically, the use of minimalistic illustrations of bridges is juxtaposed with music stave, creating a seamless visual experience. The visual motif flows throughout the concert collateral to create a cohesive visual language.

More Gold Winners
2020
United States
Vice

Entrant Company

Miami Ad School

Sub Category

Other

2020
United States
Bornstein Seafoods

Entrant Company

Drake Cooper

Sub Category

Cinematography

2020
Portugal
Nuno Capa Arquitecto

Entrant Company

Joao Morgado Architecture Photography

Sub Category

Architecture

2020
United States

Entrant Company

Not Really Rocket Science

Sub Category

Education