K2 Bath & Kitchen Web Design & Development

K2 Bath & Kitchen approached Not Really Rocket Science with a website that didn’t live up to its reputation of impeccable design and friendly personality. When we researched competitors and the industry we found everybody’s website looked like everybody else’s website, and we knew we could do better to get K2’s (iconic) ducks in a row. We designed something emblematic of the brand’s commitment to beautiful design and attention to detail. Rich with personality, K2’s new website reveals the possibilities with an engaging design, fresh copy, project showcases, testimonials, and the occasional animation to spark delight and difference. We integrated email marketing, Facebook ads, and even wrapped one of their trucks to reinforce brand consistency. Augmenting with offline design for Angie’s List and Home Mag to amplify the brand and the result is a digital presence that’s beautiful, compelling, and converting: In the first 6 months traffic increased 20%, leads went up 39%, and revenue attributed to web leads jumped 42%, increasing more than half a million dollars.