2020
Entrant Company
Category
Client's Name
Country / Region
Competing in a cluttered marketplace, the goal was to capture user attention and increase their on-site read time by at least 10x. This meant reducing bounce rate, and drawing customers from all ad channels into the website. These targets were met easily by strongly differentiating the website positioning, and using novel design tactics that forced the human brain to stop and question what they were seeing. As a result, we saw engagement spike, conversion rates go through the roof (in a down market) and the client approve the investment in completing the rest of the website to match the highly effective homepage.
Credits
Entrant Company
TOFU Studio
Category
Corporate Identity - Logos
Country / Region
Poland
Entrant Company
Gallagher & Associates
Category
Experiential & Immersive - Exhibition Experiences (NEW)
Country / Region
United States
Entrant Company
DeVito/Verdi
Category
Outdoor Advertising - Outdoor Campaign
Country / Region
United States
Entrant Company
Klick Inc
Category
Website - Branding
Country / Region
Canada