2020
Zircon Interiors High-Converting Homepage
Entrant Company
JMarketing Agency
Category
Website - Home Page / Landing Page
Client's Name
Zircon Interiors
Country / Region
Hong Kong SAR
Competing in a cluttered marketplace, the goal was to capture user attention and increase their on-site read time by at least 10x. This meant reducing bounce rate, and drawing customers from all ad channels into the website. These targets were met easily by strongly differentiating the website positioning, and using novel design tactics that forced the human brain to stop and question what they were seeing. As a result, we saw engagement spike, conversion rates go through the roof (in a down market) and the client approve the investment in completing the rest of the website to match the highly effective homepage.
Credits
Entrant Company
Today
Category
Strategic Program - CSR Program
Country / Region
Poland
Entrant Company
proof.
Category
Experiential & Immersive - Promotions & Stunts
Country / Region
Bulgaria
Entrant Company
FG Branddesign
Category
Corporate Identity - Brand Identity
Country / Region
Germany
Entrant Company
UBC Faculty of Medicine Communications
Category
Strategic Program - Employee Relations (NEW)
Country / Region
Canada