Taiwan

2020

Chaton Pâtisserie

Entrant Company

Triangler

Category

Corporate Identity

Client's Name

Chaton Pâtisserie

Sub-Category

Brand Identity

Chaton Pâtisserie is a French dessert brand established for years. “Chaton” means “kitten” in French. The owner, a cat lover, wishes to make delicate desserts for everyone, and hopes that whoever tastes the desserts will be totally relieved from stress. The brand was rustic and country-like before. By illustrating the posture of a cat licking its paws after tasting the pasty, and pairing the logo with a slim sans-serif typeface, the new brand identity becomes neater and more elegant. The gift boxes, cards and the website coherently build a relaxing and soothing image for the brand.

Credits

Chi-Yao Tang
Chun-Yao Huang
Jiang-Xin Zhang
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