MUSE Platinum

2020

Lobster : The full english mobile

Entrant Company

Vitamin London

Category

Website - Information Technology (IT)

Client's Name

Lobster

Country / Region

United Kingdom

The client - Lobster was launched to meet the needs of British nationals, and other English speakers, residing in Spain who weren’t getting the best deals or customer experience with their mobile service. Simplifying the tariff plans to be all inclusive of unlimited texts and calls, with great data deals and no commitment contracts was just the first step in creating a service which is easy and effortless to use. The website - All UX and UI touch points needed to feel as effortless as it's service, guiding its users at every step in the journey. This is why we simplified the products into a single landing page partnered with responsive animations to your input as if part of a two way conversation. We had to build empathy. Generally this is done by listening; by understanding. But voice wasn’t available to us as an interface so we had to look at the user’s movements. We had to take every minor input and give them something back - for every action we had to give them a reaction. This was bound together through the use of the doodle; to coax, encourage and to bind. The visuals and the art direction needed to be nostalgic and emotionally connected to 'back home’. Partnered with these responsive animations, we were able to create beautiful little moments where the user pours the teapot, followed by a stir and polite conversation. What could be more British?

Credits

Creative Director, Vitamin London
Jacob Beckett
Product Designer, Vitamin London
Charlotte Weyer
Art Director, Vitamin London
Robert Lloyd
Technical Lead, Vitamin London
Louis-Webb Knight
Front-End Developer, Vitamin D
Dima Krillov
Front-End Developer, Vitamin D
Nikita Vyshnevskyi
Front-End Developer, Vitamin D
Roman Borodatov
Front-End Developer, Vitamin D
Lisa Yelyzaveta
Product Owner, Gibtelecom
Jansen Reyes
More Platinum Winners
Website
2020
MUSE Advertising Awards - EMPIRE MAVEN
EMPIRE COMMUNITIES

Entrant Company

PUREBLINK

Category

Website - Real Estate

Country / Region

Canada

Video
2020
MUSE Advertising Awards - One - Apollo 11
Woodwork

Entrant Company

Woodwork Amsterdam B.V.

Category

Video - Technology / Science

Country / Region

Netherlands

Mobile App
2020
MUSE Advertising Awards - JumpR: Design and Development for a Skydiving Mobile App

Entrant Company

Mentalstack

Category

Mobile App - Sport & Recreation

Country / Region

Poland

Video
2020
MUSE Advertising Awards - Certification Launch Video

Entrant Company

Decca

Category

Video - Technology / Science

Country / Region

United States