MUSE Gold

2020

The Racing Manager: Capturing the excitement of Horse Racing

Entrant

Vitamin London

Category

Website - Sports

Client's Name

The Racing Manager

Country / Region

United Kingdom

About The Entry

The Racing Manager is a progressive platform that bridges a traditional industry with a modern tech approach. It’s the second most attended sport in the UK but without supporter groups. The Racing Manager’s digital ecosystem has successfully demonstrated the proof of concept that we can increase engagement by using new channels that weren’t previously open.
A truly omni channel UX we didn’t just build a responsive web platform, iOS and Android app but considered text message, email and more so that anyone could get their updates wherever they were.
We streamline communication, administration, and regulation into one digital hub, bringing owners closer to the action than ever before.

Credits

Creative Director, Vitamin London
Jacob Beckett
Art Director, Vitamin London
Robert Lloyd
UX & UI Designer, Vitamin Cornwall
Jon Symmons
Product Designer, Vitamin London
Charlotte Weyer
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