MUSE Platinum

2016

ASUS Don't Just Dream. Game.

Entrant Company

MoreYellow

Category

Social Media - Social Media Campaign

Client's Name

MoreYellow

Country / Region

United States

For the Science of Gaming campaign, ASUS challenged us to create a comprehensive, integrated campaign to help launch and drive sales of the new Republic of Gamers line of gaming notebooks and PC's.

We started by outlining the three key components of the campaign; building awareness via social influencers, content creation by working with celebrity pro gamers and driving the message to both hardcore and causal fans through awards and incentives.

The four-week campaign was a complete success and helped drive holiday sales of the new ROG systems that tremendously exceeded over what ASUS had forecast. Users and pro gamers were thoroughly engaged and entertained, driving massive amounts of video views, game plays and most importantly product page views out to retailers.

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Photography
2016
MUSE Advertising Awards - The Art of Photography
George A. Rauscher | intelligent piXel

Entrant Company

George A. Rauscher | intelligent piXel

Category

Photography - People / Portrait

Country / Region

Germany

Video
2016
MUSE Advertising Awards - Shakti Bhog Brand Film: Celebrating The Spirit of Philately

Entrant Company

Passion Film

Category

Video - Corporate Image

Country / Region

India

Video
2016
MUSE Advertising Awards - Microsoft
Citizen B

Entrant Company

Citizen B

Category

Video - Marketing Product & Services

Country / Region

United Kingdom

Video
2016
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Entrant Company

Rocketscience Lab

Category

Video - Corporate Image

Country / Region

India

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