2016
Entrant Company
Category
Client's Name
Country / Region
For the Science of Gaming campaign, ASUS challenged us to create a comprehensive, integrated campaign to help launch and drive sales of the new Republic of Gamers line of gaming notebooks and PC's.
We started by outlining the three key components of the campaign; building awareness via social influencers, content creation by working with celebrity pro gamers and driving the message to both hardcore and causal fans through awards and incentives.
The four-week campaign was a complete success and helped drive holiday sales of the new ROG systems that tremendously exceeded over what ASUS had forecast. Users and pro gamers were thoroughly engaged and entertained, driving massive amounts of video views, game plays and most importantly product page views out to retailers.
Entrant Company
ChappellRoberts
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
Refinery 43
Category
Marketing Branding & Design - Menu
Country / Region
United States
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VOLTAGE
Category
Website - Consumer
Country / Region
United States
Entrant Company
DDiArte
Category
Photography - Digital Enhance
Country / Region
Portugal