MUSE Gold

2016

Eat Wisconsin Cheese Website

Entrant Company

Ascedia

Category

Website - Consumer

Client's Name

Ascedia

Country / Region

United States

The Wisconsin Milk Marketing Board (WMMB) is funded entirely by Wisconsin's dairy farmers, with a goal of increasing sales and consumption of Wisconsin milk and dairy products.

Through a comprehensive discovery process, Ascedia identified the three fundamental tasks the content of the new Wisconsin Cheese website must perform to achieve the overarching objective of driving sales and interest in Wisconsin Cheese. These tasks are to educate, entertain, and entice.

Ascedia used the recipe section as an opportunity to integrate sensory enticement with an excellent user interface.

With immersive cheese profile pages, an animated cheese tutorial and pages designed for organic browsing, it is easy to go down a cheesy rabbit hole exploring all the Eat Wisconsin Cheese site has to offer. While recipes and flavor profiles are a top priority, the organization also offers Master Cheesemaker certifications according to the highest of standards.

The site offers an introduction to the program along with a basic overview of the cheese making process to help visitors understand the science behind the art.

More Gold Winners
Video
2016
MUSE Advertising Awards - Portland Ballet Gallery Spot
Nathan Eldridge Photography

Entrant Company

Nathan Eldridge Photography

Category

Video - Nonprofit

Country / Region

United States

Outdoor Advertising
2016
MUSE Advertising Awards - Kapow Winter Campaign 2015 - Get High with Your Clients

Entrant Company

Kapow

Category

Outdoor Advertising - Outdoor Campaign

Country / Region

United States

CSR
2016
MUSE Advertising Awards - Abigail's Plan Website
Paige1Media / Collipsis Web Solutions

Entrant Company

Paige1Media / Collipsis Web Solutions

Category

Corporate Social Responsibility - Community Relations

Country / Region

United States

Video
2016
MUSE Advertising Awards - Where it all Starts: Rural Alberta with AAMDC

Entrant Company

Urban Video Inc

Category

Video - Public Relations

Country / Region

Canada

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy