MUSE Gold

2017

The Mosquito Killer Billboard

Entrant Company

NBS

Category

Corporate Social Responsibility - Pro Bono (Free)

Client's Name

Posterscope Brasil

Country / Region

Brazil

Zika virus is no longer a local Brazilian issue, is a now a global threat. The main objective of this campaign was to raise awareness around the cause locally and offer freely a new option to fight the Aedes Aegypti mosquito that carries this disease.

Brazil has been bombarded with headlines against the Zika virus for the past few months. All major TV channels, radios, magazines and newspapers were talking about it.

But the organized society, in an overall point of view, were not doing much to fight the mosquito and the population in general relies on the government to win this inglorious battle.

The big idea was to use the only media that is on the streets side by side with the population, the out of home media, promote the cause and actually be effective to kill mosquitos on the way.

After some studies we discovered that the totems installed almost in every sidewalk of the city could be adapted and transformed in the perfect media to release the project.

Credits

Otto Frossard
Rodrigo Santos
Paulo Farias
Bob Ferraz
Augusto Correia
More Gold Winners
Website
2017
MUSE Advertising Awards - Hub Entertainment Research
Hub Entertainment Research

Entrant Company

36creative

Category

Website - Business to Business

Country / Region

United States

Marketing & Design
2017
MUSE Advertising Awards - Packaging 'Joao Nicolau de Almeida - Ramos Pinto'

Entrant Company

Omdesign

Category

Marketing Branding & Design - Packaging Single

Country / Region

Portugal

Video
2017
MUSE Advertising Awards - Pug in Space
Deep Sky

Entrant Company

Deep Sky

Category

Video - Animation

Country / Region

United States

Advertising
2017
MUSE Advertising Awards - Love Species
Pasex Condoms

Entrant Company

Avance Carat Guatemala

Category

Advertising - Advertising Campaign

Country / Region

Guatemala

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy