United States

2017

Mortgage Happy Dance

Entrant Company

Pivot Group

Category

VIDEO

Client's Name

Guild Mortgage

Sub-Category

TV Ad

Guild Mortgage of Oregon is the state’s top lender, with more Oregonians choosing to use Guild than any other mortgage provider. Their design, however, was out-of-date and tired, with no brand cohesion across regional headquarters and multiple loan officers. They approached Pivot for a rebrand within the national office’s brand guidelines. Pivot established a fresh, new look for Guild Oregon, including design and copy meant to pack a punch. The Mortgage Happy Dance video, produced and edited by Pivot, was a perfect expression of the new Guild Oregon: bold, exciting, unexpected, untamed. Featured in digital advertising from Facebook to HGTV.com, the Mortgage Happy Dance video quickly surpassed 100,000 views.

Credits

Alyssa Wise
Ian Doescher
Erik Doescher
David Green
Joey Bianco
More Rose Gold Winners
2017
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Rosette.com

Entrant Company

Stratabeat, Inc.

Sub Category

Business to Business

2017
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Amazon Studios

Entrant Company

Yes Design Group

Sub Category

Media Kit/Sales Kit / Folder

2017
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Keiser Fitness

Entrant Company

Plan B Advertising

Sub Category

People / Portrait

2017
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Wallace Church & Co.

Entrant Company

Wallace Church & Co.

Sub Category

Packaging Single