2017
Entrant Company
Category
Client's Name
Country / Region
Guild Mortgage of Oregon is the state’s top lender, with more Oregonians choosing to use Guild than any other mortgage provider. Their design, however, was out-of-date and tired, with no brand cohesion across regional headquarters and multiple loan officers. They approached Pivot for a rebrand within the national office’s brand guidelines. Pivot established a fresh, new look for Guild Oregon, including design and copy meant to pack a punch. The Mortgage Happy Dance video, produced and edited by Pivot, was a perfect expression of the new Guild Oregon: bold, exciting, unexpected, untamed. Featured in digital advertising from Facebook to HGTV.com, the Mortgage Happy Dance video quickly surpassed 100,000 views.
Credits
Entrant Company
Nokua Design Sdn Bhd
Category
Advertising - Newspaper AD
Country / Region
Malaysia
Entrant Company
Paige Erlich Productions
Category
Video - Marketing Product & Services
Country / Region
United States
Entrant Company
Multipleoutlet Productions
Category
Video - Cinematography
Country / Region
United States
Entrant Company
Jewish Federation of Delaware
Category
Publication - Newsletter
Country / Region
United States