2017

Cang Inn

Entrant Company

Inno-stone Studio

Category

MARKETING BRANDING & DESIGN - Corporate Identity

Client's Name

Ningbo Zhenhai Yanwuyan Visual Design Co. Ltd.

Country / Region

China

This theme Inn consists of three different parts : These are named respectively as 'Cang Cyan', 'Cang Green' and 'Cang Red'. The word 'Cang', which originates from chinese ancient poetry, has the meaning of 'collection' and 'ensconce' here in the design.In the Logo design, the vertical line represents abstract architectural structure, while the thin line forms a simple shape in a manner of extending from the window. And the image of the water wave is used in design for 'Cang Cyan', so as the bamboo for 'Cang Green' and the plum flower for 'Cang Red', to present a soft and veiled eastern beauty, a visual fashion endowed with the idea of Zen.