A Private Screening Invitation

Inspired by the classic 1950's 3D glasses that are instantly recognizable to moviegoers, this invitation for a private screening event combines both nostalgic and futuristic design elements to entice its recipients. Hosted at the United Talent Agency offices in Beverly Hills, designed by Rottet Studio, the purpose of the event was two-fold: to showcase what the Los Angeles Times dubbed as "the best screening room that exists"? with unrivaled 3D projection capabilities, and to connect with design industry professionals in a relaxed, convivial setting. The white matte textured card stock balances out the bold letterforms and vibrant color palette of red and cyan, preserving the restraint of the Rottet Studio brand while paying homage to dynamism of both UTA's corporate headquarters and client roster. Mirroring the minimal and crisp architecture of the space, the invitation conveys the event details in a concise and clear manner while playfully revealing hidden messages the more one looks at it. With typography serving as the primary graphic element, enlarged letterforms tease the viewer through 3D glasses as they toggle back and forth between red and blue lenses. The shifting visual features in the design create an energetic yet relatable tension, promoting the spirit of discovery and innovation inherent in the movie-going experience.