2017

Red Riding Scarves & Stoles - "I'm my fairy tale"

Entrant Company

Passion Film

Category

Video - Fashion

Client's Name

Red Riding Scarves & Stoles

Country / Region

India

Red Riding (RR), is the only Indian fashion brand exclusively dedicated to scarves and stoles.
In the Indian scenario, where scarves are yet to be perceived as an essential fashion accessory by the majority of urban Indian woman, the film is an effort to visually show scarves have become an extension of panache, elegance and free spirit of women who have been dawning it for centuries across all cultures and artists' imaginations. After all, every woman is her own fairy tale!