Yijin Jiu-Chinese Medicinal Liquor Packaging

The packaging design of Chinese Medicinal Liquor - "Yijin Jiu" was adopting the form of combination internal and external, Ceramic Liquor bottle were used for internal packaging and it's suitable for liquid product storage, the combination color paper printing and corrugated paper were used for external packaging, which suitable for transport and internal packaging protection. The geometric figure were used in the designing of packaging surface to got a simple packaging effect, only the two color of gold and black were used in it. The triangle decoration was composing by simple geometric segmentation, the packing of external and were the same style.
Due to it’s nourishing effect on male, so the packaging design of this Chinese Medicinal Liquor has take into account using the masculine color of black and gold for highlighting the strong and power of men, and the composing of triangular figure has the visual impression of men with fortitude and robust character.
This design project is testing and designing Chinese medicinal liquor packaging. We analyzed the features of the product, including character, color, target crowd of consumption and the price of product. Considering the above factors, locate the packaging materials, processes and forms. Considering the customer crowd targeted by product in the design, embody the objectives targeted by product in the design of color and graphics. Improve packaging function and effect, exhibiting more valuable business characteristics.
Difficulty of this design project is the relationship between the minimalist design of graphics and color and the product characteristic. Most of Chinese medicinal liquors all use many traditional graphics and rich colors. We changed the traditional form, using the most direct and straightforward design.