2017

Made In Italy

Entrant Company

Point Creative Agency

Category

Marketing Branding & Design - Catalog

Client's Name

Bay Leather Republic

Country / Region

Australia

The Bay Leather "Made in Italy" range was a new collection of furniture being hand crafted and designed direct from Italy. This set the range apart from other retailer's collections whose furniture pieces aren't hand crafted or manufactured direct from Italy. Working with our sister Photographic studio, Pixel, we developed a clean yet elegant look and feel for the high-end "Made in Italy" range illustrating the quality, craftsmanship and luxury of the leather and unique collection as a whole. The catalogue showcased the range as a high-end desirable product set apart from Bay Leather's usual collections through the photography art direction including hints of an Italian feel brought into an Australian culture.