Australia

2017

25th Australasian Catalogue Awards

Entrant Company

Point Creative Agency

Category

INTEGRATED MARKETING

Client's Name

Australian Catalogue Association

Sub-Category

Event Marketing

The Australian Catalogue Awards are an annual event that celebrates the creativity, diversity and success of the Australian Catalogue industry. 2016 saw the 25th year of the awards and required the campaign to take on a retrospective theme focusing on what the Australian Catalogue Association awards have developed into today. The design took on a blend of retro design elements referencing the past, combined with modern and elegant design showcasing a then to now perspective on the history of the awards and how it has progressed through the years. Importance was placed on maintaining a playful approach to the design and the night while not making the creative seem out of place in an elegant venue on the awards night.

Credits

Kylie Shaw
Peta-Louise Orchard
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