Interview
Colleen Gilligan
Étage, United States
Colleen Gilligan is the Creative Operations Director for Étage, a company that produces content to drive value with a positive impact in an effort to make the world a better place.
1 What made you become/why did you choose to become a creative?
Sophia Larroque and Chris Fitzgerald founded
2 Tell us more about your business/company, job profile, and what you do.
Entrant has requested to omit this answer
3 What does “creativity” mean to you?
To
4 To you, what makes a “creative” idea and/or design?
To us, a successful creative idea or design has the following elements: 1) Messaging must be evocative where appropriate and push the limits of possible to provoke new ideas. 2) Graphics must be intriguing, different, beautiful and inviting. 3) The work must be purpose-driven, impact-oriented and helpful to the greater good.
5 Tell us about your creative and/or design process.
We believe in client partnership. Our work is only as strong as the relationship and trust we can build with our clients.
6 What's your favorite part of the creative process and why?
Our favorite part of the creative process is unraveling the client
7 Describe your creative style and its main characteristics.
Our simple guiding principles are: Care. Think. Trust. Enjoy. Help.
8 Congratulations! As the winner of the 2023 MUSE Creative Awards, what does it mean to you and your company and team to receive this award distinction?
Winning Gold at the 2023 MUSE Creative Awards is a tremendous honor. It validates the importance and impact of prioritizing integrity and service in creativity.
9 Can you explain a bit about the winning work you entered into the 2023 MUSE Creative Awards, and why you chose to enter this project?
The
10 What was the biggest challenge with this project?
The biggest challenge with this project was ensuring a phenomenal production within the constraint of a considerably tight budget.
11 How has winning an Award developed your practice/career?
Winning this award is validation from our community of peers, and that validation is deeply rewarding and elevating.
12 What are your top three (3) favorite things about our industry?
Our top three favorite things about our industry are creativity that pushes the envelope, community that inspires us to continually reach for new heights and the camaraderie that comes with both.
13 What makes your country specifically, unique in the creative industry?
The United States, like many countries, has an ever growing foundation of content creators who choose to cut through the noise to produce meaningful work.
14 Where do you see the evolution of creative industry going over the next 5-10 years?
We hope that the creative industry will evolve in the direction of quality over quantity.
15 What resources would you recommend to someone who wants to improve their skills in the creative industry?
EQ is important
16 Who has inspired you in your life and why?
One of our greatest inspirations is
17 What is your key to success? Any parting words of wisdom?
Be human. Honor emotional intelligence. Help others. Keep inspired. Have an opinion. Use your creativity to serve the greater good. Create a community that works, grows and elevates others, and the world, together.
