Rebecca Nunez

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The MRN Agency is a woman- and minority-owned cultural intelligence marketing agency that ideates and executes both B2B and B2C initiatives led by data-driven strategy. Our core client base is rooted in the tech and wireless industries, and we have expanded outside the US and into the international arena with our newest

I believe creativity has three pillars: Innovation, Disruption, and Evoking Emotion. When done correctly, a creative idea challenges the status quo, inspires action, and demands conversation.

The most creative campaigns are designs that take risks and challenge the status quo, while at the same time, are open to being challenged. While creativity is obviously subjective and up for interpretation, the best concepts are ones that invite a conversation and spark interest.

Data drives strategy and strategy drives creativity. Believe it or not, MRN is not a creative agency. We are much more than that. We replace random acts of marketing with data-driven decision-making. As I said before, creativity is subjective

Using creativity and data as building blocks! I love to use the context and subtext of data to enable creativity. I'm fact-oriented and as I said before, strive to eliminate random acts of marketing. Too many people market for marketing

I always start with data as my foundation and draw on my experiences and moments to build on top of it. There is this big myth in the agency world that creative and data are separate processes belonging to separate agencies, but MRN proves the strength of harmonizing both. INGISHT is what bridges them together: we interpret data and creativity brings flexibility and fluidity.

Being a first-generation Mexican American meant I had to work twice as hard to be invited to the table. That experience, along with my strength as an entrepreneur, inspired me to mentor and lead young minority individuals. Now, my company is an example of true diversity, inclusion, and equity, with 90% of my employees being either women or people of color. I make a point to always invite my team to the table because I KNOW that it can be hard to see yourself in spaces where no one else looks like you. In Mexican culture, we value family over everything and I have cultivated this value in my workspace. Our team goes above and beyond, helping each other outside of the office

This distinction solidifies the importance of what we're doing to change the landscape within marketing. We are happy to be at the forefront and pushing the boundaries of what it means to be a marketing agency each and every day. We want to continue to be agents of change through ACTION, not just example. Growing up, I didn

The AT&T Fan Zone brings various interactive digital and social stations utilizing advanced technology to create a unique live experience dedicated to fans. This experience is created on behalf of the most impactful national and local teams in Mexico, like La Selecci

AT&T was competing alongside other brands for the SAME public

My agency has won not one, but three different awards across multiple categories for our campaigns and events. It is so exciting to add to our collection of MUSE Awards and lends us credibility in the creative space. This is a TREMENDOUS honor

1. Cultural Intelligence: Hispanics represent 18.9 percent of the total U.S. population, the nation's second-largest racial or ethnic group after non-Hispanic whites. There is no doubt that this demographic is the future of our country and business strategies, and we are excited to help expand the face of the industry to include them. 2. Experiential Marketing: Because of experiential marketing, we can partner with our clients to produce interactive and fully-customized virtual events tailored to fit any budget and scope. After implementing more than 600+ virtual events, our tech clients have seen post-event engagement with their prospects increase by more than 33% and a 70% increase in event attendance. 3. Grassroots Marketing: Grassroots marketing is the best marketing dollar a brand can spend. There is no better way to get your value across than through one-on-one interactions which allows consumers to become your brand advocates. Connecting eye-level marketing with high-level marketing creates organic advertising.

My goal with The MRN Agency is to become an agent of change, by hiring and championing people of diverse backgrounds, colors, and experiences. It is very clear to every team member that we all have a seat at the table and every voice is heard without any bias. Inclusivity is a top priority for us. I see the creative industry following a similar path, as it evolves to more fully reflect the world around it. We are living in a time of social change in the US, and this evolution aligns with my personal convictions. Starting my own minority-owned, women-led agency, I fostered the ability to teach everyone 1:1, mentor, cultivate, and push to break barriers in an industry that wasn

You have to embrace evolution. The use of AI and general advancement in technology is going to test agencies. Those who push back against evolving alongside this technological revolution become obsolete. It

If you want to become creative, you have to be creative during your time as a student and young professional. Take every class to explore--you might surprise yourself! As a young professional, go to different agencies and companies--learn the different pieces of the industry so you can find what you're really passionate about. Don't put your eggs all in one basket. The creative industry is one of the most dynamic career paths you can take; take advantage of that!?? Regardless of the amount of experience you have, there is no way to be prepared for the challenges that you

Practice makes perfect

I did go to a community college before I went to a state school

In December 2020, both my parents contracted the Coronavirus. As 34M families know, COVID is unpredictable & relentless. As my parents recovered, my sister got sick and 72 hours later she was gone. What gave me the strength to continue was the memory of my sister being so proud of me for starting my own business. She rooted me on, constantly encouraged me, and even helped with some administrative tasks. The idea that by succeeding I was keeping her memory alive was my motivation. I knew she would have pushed me to continue. Even today, when things are hard, I can hear her voice telling me,

Be a reflection. I make sure to see myself in my clients so our goals are closely aligned. My wins are their wins. Our deep expertise is anchored by the fact that we are representations of the faces, skin tones, languages, backgrounds, and identities that our clients are aiming to reach. Lean into your individuality